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The Evolving Worlds of PR & Digital Marketing
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There is a common misconception that delaying a PR campaign until a month or less before launch will save money. Truth is you will NOT save money, but can potentially cripple the effectiveness and results of your campaign. ?Nonetheless, we’ve been contacted by far too...

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What to Look for in a Bluetooth Speaker

What to Look for in a Bluetooth Speaker

We are fortunate to represent a lot of great companies in the consumer electronics space, many of whom have Bluetooth speakers and/or products with Bluetooth functionality. As a result, we have picked up a good bit of knowledge about what consumers look for in such...

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A PR Guy’s Case for Premium Mobile Games

A PR Guy’s Case for Premium Mobile Games

Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers are pretty eye opening, and the positives are clear: a free game makes it more likely potential players will give it a shot because there is zero monetary risk in trying it.

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